If you are targeting sales and distributors in a customer portal, or lead generation direct from the website, you usually need a landing page to provide a starting point for the user. We recommend having a dedicated page for this with a clear headline and a presentation of the tools the user can use to get started.
The key elements of the landing page should be:
Show images & links to each online tool that is available
Present each product configurator with a nice looking image, a headline and a clear button / link how to start using it.
Remember to showcase customer sales or support
Since self service tools like product configurators always contain limitations compared with your internal tools you should always try to promote the old fashioned service channels like contacting sales or support. Having this option directly on the landing will make the user understand that there might be more flexibility available if the get in contact.
Clear headline what to expect
Make sure that you have a clear headline on your landing page targeting whoever you expect to visit the landing page (sales, distributor, new customers, etc)